Shining light on the road less travelled.
This company was itching to do something different in its field and needed someone to help work out what that something was. The CEO felt a need to follow the crowd.
Through a series of facilitated strategic workshops the CEO discovered that by far the biggest opportunity for the company was to continue the path it is on. Remaining on the road less travelled, providing a differentiated offering and service - ultimately remaining unique and engaging.
This was an illuminating discovery that refocused the energy of the company away from what everyone else is doing towards opening new possibilities. Work is now based on building on the company strengths and playing within its uniqueness.